Consultancy Services
TAG MANAGEMENT
Implementation of tags/pixels for websites from start to finish for specific marketing needs. This would include working in the following tag managers:
Google Tag Manager
Tealium
Ensighten
Use cases
Implementation of the Google Global Site Tag.
Implementation of a specific marketing project e.g. TikTok Pixel implementation
TAGGING BEST PRACTICE
Auditing the setup for implementation of pixels on an advertiser's website and seeing where it can be improved based on the advertiser's business objectives. This can be purely consultancy based or can also then link into a tag management piece.
Use cases
Assessing the pixel parameter passback for a given advertiser to see what more can be gained from a reporting & optimisation perspective.
Assessing existing pixel setup e.g. Pinterest Pixel and how it can be made better.
TRAFFICKING EFFICIENCIES
How to gain efficiencies in the trafficking of creatives either through reporting benefits or automation of the process of trafficking. This can help gain further insights for analytics, lower trafficking costs for advertisers & ease speed of trafficking for adoperations.
Use cases
Understanding if there is an ability to passback custom variables through adserver tags to gain more insights in reporting & reduce number of creative tags needed.
Building out a process to traffic 3rd party tags more efficiently based on advertiser's specific needs.
TECHNOLOGY AUDIT
Understanding exactly what your advertising platforms are set up for and whether they are in best shape to drive business objectives. Looking at what the setup looks like as well as recommendations for improvements.
Use cases
Campaign management across platforms looking at structure & bidding mechanisms.
Introduction of new platforms whether this is buying or data led such as a DMP or CDP.
MEDIA BUYING
CAMPAIGN PLANNING & OPTIMISATION
Handy tips & tricks when planning / running / optimising campaigns across programmatic & paid social channels.